NFL Start/Sit Optimizer for Sportskeeda
NFL Start/Sit Optimizer for Sportskeeda
Internship Work | B2C Media and Entertainment | Fantasy Football
Internship Work | B2C Media and Entertainment | Fantasy Football
CASE STUDY COVER IMAGE
CASE STUDY COVER IMAGE
My Role
My Role
Research, Interaction Design, Prototyping, UI Design
Research, Interaction Design, Prototyping, UI Design
Research, Interaction Design, User Flows, Wireframing, UI Design, Prototype
Research, Interaction Design, Prototyping, UI Design
Team
Team
2 Designers and 1 Manager
2 Designers and 1 Manager
2 Designers and 1 Manager
Timeline
Timeline
5 May 2023 - 25 May 2023
5 May 2023 - 25 May 2023
5 May 2023 - 25 May 2023
Overview
Overview
Sportskeeda is a global sports and esports media company that provides news, articles, and live coverage of sports. It offers news and reviews on a variety of sports, including football, cricket, TT, wrestling, and kabaddi.
Sportskeeda is a global sports and esports media company that provides news, articles, and live coverage of sports. It offers news and reviews on a variety of sports, including football, cricket, TT, wrestling, and kabaddi.
Sportskeeda is a global sports and esports media company that provides news, articles, and live coverage of sports. It offers news and reviews on a variety of sports, including football, cricket, TT, wrestling, and kabaddi.
Sportskeeda is a global sports and esports media company that provides news, articles, and live coverage of sports. It offers news and reviews on a variety of sports, including football, cricket, TT, wrestling, and kabaddi.
As a UX design intern at Sportskeeda, I was tasked with designing the NFL Start/Sit Optimizer. My responsibilities included user research, competitive analysis, UI/UX design, and prototyping.
As a UX design intern at Sportskeeda, I was tasked with designing the NFL Start/Sit Optimizer. My responsibilities included user research, competitive analysis, UI/UX design, and prototyping.
As a UX design intern at Sportskeeda, I was tasked with designing the NFL Start/Sit Optimizer. My responsibilities included user research, competitive analysis, UI/UX design, and prototyping.
As a UX design intern at Sportskeeda, I was tasked with designing the NFL Start/Sit Optimizer. My responsibilities included user research, competitive analysis, UI/UX design, and prototyping.
The NFL Start/Sit Optimizer was successfully launched, providing fantasy football players with an intuitive tool to make informed decisions about their starting lineup. The tool received positive feedback for its user-friendly interface and accurate recommendations.
The NFL Start/Sit Optimizer was successfully launched, providing fantasy football players with an intuitive tool to make informed decisions about their starting lineup. The tool received positive feedback for its user-friendly interface and accurate recommendations.
The NFL Start/Sit Optimizer was successfully launched, providing fantasy football players with an intuitive tool to make informed decisions about their starting lineup. The tool received positive feedback for its user-friendly interface and accurate recommendations.
The NFL Start/Sit Optimizer was successfully launched, providing fantasy football players with an intuitive tool to make informed decisions about their starting lineup. The tool received positive feedback for its user-friendly interface and accurate recommendations.
What Exactly was the Problem
What Exactly was the Problem
Fantasy football players often struggle with deciding which players to start or sit each week. The decision-making process can be complex and time-consuming, requiring analysis of various statistics, player performance, matchups, and injury reports. Sportskeeda identified a need for a streamlined tool that could simplify these decisions and provide actionable insights.
Fantasy football players often struggle with deciding which players to start or sit each week. The decision-making process can be complex and time-consuming, requiring analysis of various statistics, player performance, matchups, and injury reports. Sportskeeda identified a need for a streamlined tool that could simplify these decisions and provide actionable insights.
Fantasy football players often struggle with deciding which players to start or sit each week. The decision-making process can be complex and time-consuming, requiring analysis of various statistics, player performance, matchups, and injury reports. Sportskeeda identified a need for a streamlined tool that could simplify these decisions and provide actionable insights.
Fantasy football players often struggle with deciding which players to start or sit each week. The decision-making process can be complex and time-consuming, requiring analysis of various statistics, player performance, matchups, and injury reports. Sportskeeda identified a need for a streamlined tool that could simplify these decisions and provide actionable insights.
Business Goals
Business Goals
Increase User Engagement: By providing a valuable tool, Sportskeeda aimed to increase user engagement on their platform.
Enhance User Experience: Simplify the decision-making process for fantasy football players.
Boost Brand Loyalty: Establish Sportskeeda as a reliable source for fantasy football insights.
Increase User Engagement: By providing a valuable tool, Sportskeeda aimed to increase user engagement on their platform.
Enhance User Experience: Simplify the decision-making process for fantasy football players.
Boost Brand Loyalty: Establish Sportskeeda as a reliable source for fantasy football insights.
Increase User Engagement: By providing a valuable tool, Sportskeeda aimed to increase user engagement on their platform.
Enhance User Experience: Simplify the decision-making process for fantasy football players.
Boost Brand Loyalty: Establish Sportskeeda as a reliable source for fantasy football insights.
Increase User Engagement: By providing a valuable tool, Sportskeeda aimed to increase user engagement on their platform.
Enhance User Experience: Simplify the decision-making process for fantasy football players.
Boost Brand Loyalty: Establish Sportskeeda as a reliable source for fantasy football insights.
What is Fantasy Football?
What is Fantasy Football?
Fantasy football is a game where participants act as team managers, drafting real-life NFL players to form their fantasy teams. Players earn points based on the actual performance of their selected athletes in real NFL games. The objective is to accumulate more points than opponents by making strategic decisions on which players to start or sit each week.
Fantasy football is a game where participants act as team managers, drafting real-life NFL players to form their fantasy teams. Players earn points based on the actual performance of their selected athletes in real NFL games. The objective is to accumulate more points than opponents by making strategic decisions on which players to start or sit each week.
Fantasy football is a game where participants act as team managers, drafting real-life NFL players to form their fantasy teams. Players earn points based on the actual performance of their selected athletes in real NFL games. The objective is to accumulate more points than opponents by making strategic decisions on which players to start or sit each week.
Fantasy football is a game where participants act as team managers, drafting real-life NFL players to form their fantasy teams. Players earn points based on the actual performance of their selected athletes in real NFL games. The objective is to accumulate more points than opponents by making strategic decisions on which players to start or sit each week.
Target Users
Target Users
Primary Users: Fantasy football enthusiasts, ranging from casual players to serious competitors.
Secondary Users: Sports analysts and commentators who require quick insights into player performance.
Primary Users: Fantasy football enthusiasts, ranging from casual players to serious competitors.
Secondary Users: Sports analysts and commentators who require quick insights into player performance.
Primary Users: Fantasy football enthusiasts, ranging from casual players to serious competitors.
Secondary Users: Sports analysts and commentators who require quick insights into player performance.
Primary Users: Fantasy football enthusiasts, ranging from casual players to serious competitors.
Secondary Users: Sports analysts and commentators who require quick insights into player performance.
Secondary Research
Secondary Research
User Pain Points: Identified the complexity of data analysis and the time required for making start/sit decisions as major pain points for fantasy football players.
User Preferences: Players prefer tools that are easy to navigate, provide clear and concise information, and offer reliable recommendations.
User Pain Points: Identified the complexity of data analysis and the time required for making start/sit decisions as major pain points for fantasy football players.
User Preferences: Players prefer tools that are easy to navigate, provide clear and concise information, and offer reliable recommendations.
User Pain Points: Identified the complexity of data analysis and the time required for making start/sit decisions as major pain points for fantasy football players.
User Preferences: Players prefer tools that are easy to navigate, provide clear and concise information, and offer reliable recommendations.
User Pain Points: Identified the complexity of data analysis and the time required for making start/sit decisions as major pain points for fantasy football players.
User Preferences: Players prefer tools that are easy to navigate, provide clear and concise information, and offer reliable recommendations.
Competitive Analysis
Competitive Analysis
The competitive analysis of different products was done that served a similar purpose to my idea. The details are:-
The competitive analysis of different products was done that served a similar purpose to my idea. The details are:-
The competitive analysis of different products was done that served a similar purpose to my idea. The details are:-
The competitive analysis of different products was done that served a similar purpose to my idea. The details are:-
Fantasy Life
Fantasy Life
Offers comprehensive NFL rankings and projections, but lacks an intuitive start/sit decision-making tool.
Offers comprehensive NFL rankings and projections, but lacks an intuitive start/sit decision-making tool.
Offers comprehensive NFL rankings and projections, but lacks an intuitive start/sit decision-making tool.
Offers comprehensive NFL rankings and projections, but lacks an intuitive start/sit decision-making tool.
Fantasy Life UI
Fantasy Life UI
NFL Fantasy
NFL Fantasy
Provides detailed player projections, yet the interface can be overwhelming for casual users.
Provides detailed player projections, yet the interface can be overwhelming for casual users.
Provides detailed player projections, yet the interface can be overwhelming for casual users.
Provides detailed player projections, yet the interface can be overwhelming for casual users.
NFL Fantasy UI
NFL Fantasy UI
ESPN Fantasy
ESPN Fantasy
Features player projections and analysis, but the start/sit recommendations are not as prominent.
Features player projections and analysis, but the start/sit recommendations are not as prominent.
Features player projections and analysis, but the start/sit recommendations are not as prominent.
Features player projections and analysis, but the start/sit recommendations are not as prominent.
ESPN Fantasy UI
ESPN Fantasy UI
Key Features
Key Features
Start/Sit Recommendations: Provide clear recommendations on which players to start or sit. This feature simplifies decision-making by offering actionable insights.
Matchup Expert Analysis: Analyze upcoming opponents to assess the difficulty of each player's matchup. This helps users understand the context of each player's projected performance.
User Guide: Include a comprehensive guide to help users understand how to use the tool effectively. The guide explains each feature, how to interpret the data, and best practices for making start/sit decisions.
FAQs and User Comments: Provides a platform for users to ask questions and interact with each other, enhancing the community aspect and offering personalized advice.
Start/Sit Recommendations: Provide clear recommendations on which players to start or sit. This feature simplifies decision-making by offering actionable insights.
Matchup Expert Analysis: Analyze upcoming opponents to assess the difficulty of each player's matchup. This helps users understand the context of each player's projected performance.
User Guide: Include a comprehensive guide to help users understand how to use the tool effectively. The guide explains each feature, how to interpret the data, and best practices for making start/sit decisions.
FAQs and User Comments: Provides a platform for users to ask questions and interact with each other, enhancing the community aspect and offering personalized advice.
Start/Sit Recommendations: Provide clear recommendations on which players to start or sit. This feature simplifies decision-making by offering actionable insights.
Matchup Expert Analysis: Analyze upcoming opponents to assess the difficulty of each player's matchup. This helps users understand the context of each player's projected performance.
User Guide: Include a comprehensive guide to help users understand how to use the tool effectively. The guide explains each feature, how to interpret the data, and best practices for making start/sit decisions.
FAQs and User Comments: Provides a platform for users to ask questions and interact with each other, enhancing the community aspect and offering personalized advice.
Start/Sit Recommendations: Provide clear recommendations on which players to start or sit. This feature simplifies decision-making by offering actionable insights.
Matchup Expert Analysis: Analyze upcoming opponents to assess the difficulty of each player's matchup. This helps users understand the context of each player's projected performance.
User Guide: Include a comprehensive guide to help users understand how to use the tool effectively. The guide explains each feature, how to interpret the data, and best practices for making start/sit decisions.
FAQs and User Comments: Provides a platform for users to ask questions and interact with each other, enhancing the community aspect and offering personalized advice.
Features List
Features List
Final Design
Final Design
Developed a responsive and visually appealing UI that presents information in a clear and accessible manner.
Developed a responsive and visually appealing UI that presents information in a clear and accessible manner.
Developed a responsive and visually appealing UI that presents information in a clear and accessible manner.
Developed a responsive and visually appealing UI that presents information in a clear and accessible manner.
Final Ui
Final Ui
Usage Guide
Usage Guide
This guide covers tool overview, usage, supported formats, PPR scoring, comparison limits, and FAQs, aiding both beginners and experienced users in making informed fantasy football decisions.
This guide covers tool overview, usage, supported formats, PPR scoring, comparison limits, and FAQs, aiding both beginners and experienced users in making informed fantasy football decisions.
This guide covers tool overview, usage, supported formats, PPR scoring, comparison limits, and FAQs, aiding both beginners and experienced users in making informed fantasy football decisions.
This guide covers tool overview, usage, supported formats, PPR scoring, comparison limits, and FAQs, aiding both beginners and experienced users in making informed fantasy football decisions.
Usage Guide Ui
Usage Guide Ui
Start/Sit Optimizer
Start/Sit Optimizer
Optimize your fantasy football lineup with our Start/Sit tool. Select up to 3 players, customize settings, and get expert advice instantly—all for free!
Optimize your fantasy football lineup with our Start/Sit tool. Select up to 3 players, customize settings, and get expert advice instantly—all for free!
Optimize your fantasy football lineup with our Start/Sit tool. Select up to 3 players, customize settings, and get expert advice instantly—all for free!
Optimize your fantasy football lineup with our Start/Sit tool. Select up to 3 players, customize settings, and get expert advice instantly—all for free!
Start/Sit Tool Ui
Start/Sit Tool Ui
Selected Players for Comparison
Selected Players for Comparison
Compare up to 3 selected players by customizing scoring settings and get expert recommendations to optimize your fantasy football lineup for the Divisional Round.
Compare up to 3 selected players by customizing scoring settings and get expert recommendations to optimize your fantasy football lineup for the Divisional Round.
Compare up to 3 selected players by customizing scoring settings and get expert recommendations to optimize your fantasy football lineup for the Divisional Round.
Compare up to 3 selected players by customizing scoring settings and get expert recommendations to optimize your fantasy football lineup for the Divisional Round.
Selected Player Ui
Selected Player Ui
Our Experts' Projections
Our Experts' Projections
View the expert projections for your selected players. Based on the customized scoring settings, see who to start and who to sit to maximize your fantasy football points for the Divisional Round. Modify selections if needed or start a new comparison.
View the expert projections for your selected players. Based on the customized scoring settings, see who to start and who to sit to maximize your fantasy football points for the Divisional Round. Modify selections if needed or start a new comparison.
View the expert projections for your selected players. Based on the customized scoring settings, see who to start and who to sit to maximize your fantasy football points for the Divisional Round. Modify selections if needed or start a new comparison.
View the expert projections for your selected players. Based on the customized scoring settings, see who to start and who to sit to maximize your fantasy football points for the Divisional Round. Modify selections if needed or start a new comparison.
Expert Projection Ui
Expert Projection Ui
Detailed Breakdown
Detailed Breakdown
Analyze the detailed projections for your selected players, including points, opponent matchups, and key stats in passing, rushing, and receiving. Use this breakdown to make well-informed decisions for your fantasy football lineup.
Analyze the detailed projections for your selected players, including points, opponent matchups, and key stats in passing, rushing, and receiving. Use this breakdown to make well-informed decisions for your fantasy football lineup.
Analyze the detailed projections for your selected players, including points, opponent matchups, and key stats in passing, rushing, and receiving. Use this breakdown to make well-informed decisions for your fantasy football lineup.
Analyze the detailed projections for your selected players, including points, opponent matchups, and key stats in passing, rushing, and receiving. Use this breakdown to make well-informed decisions for your fantasy football lineup.
Detailed Breakdown Ui
Detailed Breakdown Ui
Mobile Responsive
Mobile Responsive
The NFL Start/Sit Optimizer is fully optimized for mobile devices, ensuring a seamless user experience across all screen sizes. Users can easily access features and make decisions on the go.
The NFL Start/Sit Optimizer is fully optimized for mobile devices, ensuring a seamless user experience across all screen sizes. Users can easily access features and make decisions on the go.
The NFL Start/Sit Optimizer is fully optimized for mobile devices, ensuring a seamless user experience across all screen sizes. Users can easily access features and make decisions on the go.
The NFL Start/Sit Optimizer is fully optimized for mobile devices, ensuring a seamless user experience across all screen sizes. Users can easily access features and make decisions on the go.
Mobile Responsive Ui
Mobile Responsive Ui
Outcome
Outcome
Increased unique daily users from 2,000 to 30,000 (15x increase)
Enhanced user engagement with a higher average session duration
Received positive feedback from users for ease of use and accurate recommendations
Increased unique daily users from 2,000 to 30,000 (15x increase)
Enhanced user engagement with a higher average session duration
Received positive feedback from users for ease of use and accurate recommendations
Increased unique daily users from 2,000 to 30,000 (15x increase)
Enhanced user engagement with a higher average session duration
Received positive feedback from users for ease of use and accurate recommendations
Increased unique daily users from 2,000 to 30,000 (15x increase)
Enhanced user engagement with a higher average session duration
Received positive feedback from users for ease of use and accurate recommendations
More Work
More Work
More Work
More Work
Hackathon
Mobile App
Adobe Designathon Runner up
Adobe Designathon Runner up
Adobe Designathon Runnerup
Adobe Designathon Runner up
Second Rank in Adobe Designathon. I designed UX for an app enhancing visitor experience in botanical gardens through interactive guides.
Second Rank in Adobe Designathon. I designed UX for an app enhancing visitor experience in botanical gardens through interactive guides.
Second Rank in Adobe Designathon. I designed UX for an app enhancing visitor experience in botanical gardens through interactive guides.
Second Rank in Adobe Designathon. I designed UX for an app enhancing visitor experience in botanical gardens through interactive guides.
Internship
Fintech B2B
xPay Design System
xPay Design System
xPay Design System
Established a design system for xPay, improving design-to-dev handoff by 25%, enhancing efficiency and consistency.
Established a design system for xPay, improving design-to-dev handoff by 25%, enhancing efficiency and consistency.
Established a design system for xPay, improving design-to-dev handoff by 25%, enhancing efficiency and consistency.
Established a design system for xPay, improving design-to-dev handoff by 25%, enhancing efficiency and consistency.
