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Utkarsh
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Utkarsh
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Content

Overview

Problem

Business Goals

Target User

Research

Competitive Analysis

Primary Research

Key Metrics

Features

Final UI

Outcome

Designing App for Medicine Delivery

Designing App for Medicine Delivery

Internship Work | B2C Pharmaceutical Product | Website and Mobile App Design
Internship Work | B2C Pharmaceutical Product | Website and Mobile App Design
Internship Work | B2C Pharma Product | Website and Mobile App Design

CASE STUDY COVER IMAGE

CASE STUDY COVER IMAGE

My Role
My Role

User Research, Wireframing, Prototyping, UI Design, User Testing

User Research, Wireframing, Prototyping, UI Design, User Testing

Research, Interaction Design, User Flows, Wireframing, UI Design, Prototype

User Research, Wireframing, Prototyping, UI Design, User Testing

Team
Team

2 Designers, 1 Manager and 5 Developers

2 Designers, 1 Manager and 5 Developers

2 Designers, 1 Manager and 5 Developers

Timeline
Timeline

8 May 2024 - 15 June 2024

8 May 2024 - 15 June 2024

8 May 2024 - 15 June 2024

Overview
Overview

InstaMed is a medicine delivery company committed to providing essential medications to users within 30 minutes from the nearest store. Their mission is to ensure timely and reliable access to medicines for all their customers.

As a UI/UX Design Intern, I was responsible for designing the complete mobile app for InstaMed. This involved user research, wireframing, prototyping, user testing, and final UI design.

Successfully delivered a fully functional mobile app that met the business goals and user needs, leading to increased user satisfaction and operational efficiency.

InstaMed is a medicine delivery company committed to providing essential medications to users within 30 minutes from the nearest store. Their mission is to ensure timely and reliable access to medicines for all their customers.

As a UI/UX Design Intern, I was responsible for designing the complete mobile app for InstaMed. This involved user research, wireframing, prototyping, user testing, and final UI design.

Successfully delivered a fully functional mobile app that met the business goals and user needs, leading to increased user satisfaction and operational efficiency.

InstaMed is a medicine delivery company committed to providing essential medications to users within 30 minutes from the nearest store. Their mission is to ensure timely and reliable access to medicines for all their customers.

As a UI/UX Design Intern, I was responsible for designing the complete mobile app for InstaMed. This involved user research, wireframing, prototyping, user testing, and final UI design.

Successfully delivered a fully functional mobile app that met the business goals and user needs, leading to increased user satisfaction and operational efficiency.

InstaMed is a medicine delivery company committed to providing essential medications to users within 30 minutes from the nearest store. Their mission is to ensure timely and reliable access to medicines for all their customers.

As a UI/UX Design Intern, I was responsible for designing the complete mobile app for InstaMed. This involved user research, wireframing, prototyping, user testing, and final UI design.

Successfully delivered a fully functional mobile app that met the business goals and user needs, leading to increased user satisfaction and operational efficiency.

What Exactly was the Problem
What Exactly was the Problem

InstaMed aims to create a mobile app that enables users to receive their medications as quickly as possible. The challenge was to design an intuitive and efficient user interface that simplifies the process of ordering and receiving medicines within the shortest possible time frame.

InstaMed aims to create a mobile app that enables users to receive their medications as quickly as possible. The challenge was to design an intuitive and efficient user interface that simplifies the process of ordering and receiving medicines within the shortest possible time frame.

InstaMed aims to create a mobile app that enables users to receive their medications as quickly as possible. The challenge was to design an intuitive and efficient user interface that simplifies the process of ordering and receiving medicines within the shortest possible time frame.

InstaMed aims to create a mobile app that enables users to receive their medications as quickly as possible. The challenge was to design an intuitive and efficient user interface that simplifies the process of ordering and receiving medicines within the shortest possible time frame.

Business Goals
Business Goals

The pharmaceutical delivery market is rapidly growing, with increasing demand for quick and reliable access to medications. InstaMed's goal is to capture a significant market share by providing exceptional service through a user-friendly mobile app. The app aims to streamline the ordering process, improve customer satisfaction, and enhance overall efficiency.

The pharmaceutical delivery market is rapidly growing, with increasing demand for quick and reliable access to medications. InstaMed's goal is to capture a significant market share by providing exceptional service through a user-friendly mobile app. The app aims to streamline the ordering process, improve customer satisfaction, and enhance overall efficiency.

The pharmaceutical delivery market is rapidly growing, with increasing demand for quick and reliable access to medications. InstaMed's goal is to capture a significant market share by providing exceptional service through a user-friendly mobile app. The app aims to streamline the ordering process, improve customer satisfaction, and enhance overall efficiency.

The pharmaceutical delivery market is rapidly growing, with increasing demand for quick and reliable access to medications. InstaMed's goal is to capture a significant market share by providing exceptional service through a user-friendly mobile app. The app aims to streamline the ordering process, improve customer satisfaction, and enhance overall efficiency.

Target User
Target User

The primary users of Instamed are:

The primary users of Instamed are:

The primary users of Instamed are:

The primary users of Instamed are:

  • Elderly Individuals: Who prefer the convenience of quick home delivery for their medications.

  • Busy Professionals: Who lack the time to visit physical pharmacies.

  • Chronic Patients: Who require regular and timely access to their prescribed medicines.

  • Elderly Individuals: Who prefer the convenience of quick home delivery for their medications.

  • Busy Professionals: Who lack the time to visit physical pharmacies.

  • Chronic Patients: Who require regular and timely access to their prescribed medicines.

  • Elderly Individuals: Who prefer the convenience of quick home delivery for their medications.

  • Busy Professionals: Who lack the time to visit physical pharmacies.

  • Chronic Patients: Who require regular and timely access to their prescribed medicines.

  • Elderly Individuals: Who prefer the convenience of quick home delivery for their medications.

  • Busy Professionals: Who lack the time to visit physical pharmacies.

  • Chronic Patients: Who require regular and timely access to their prescribed medicines.

Secondary Research
Secondary Research

Insights from Secondary Research:

Insights from Secondary Research:

Insights from Secondary Research:

Insights from Secondary Research:

  • Growing Online Pharmacy Market: The global pharmaceutical delivery market is expected to grow at a CAGR of 7.3% from 2021 to 2028. Increasing demand for home delivery services and convenience are key drivers of this growth.

  • User Preferences: Studies show that users prefer mobile apps for their convenience, ease of use, and quick access to services. Mobile apps in the pharma industry can significantly reduce the time and effort required to obtain medications.

  • Challenges in User Adoption: Key barriers include concerns about the quality of medicines and the complexity of using digital platforms, particularly for older adults.

  • Growing Online Pharmacy Market: The global pharmaceutical delivery market is expected to grow at a CAGR of 7.3% from 2021 to 2028. Increasing demand for home delivery services and convenience are key drivers of this growth.

  • User Preferences: Studies show that users prefer mobile apps for their convenience, ease of use, and quick access to services. Mobile apps in the pharma industry can significantly reduce the time and effort required to obtain medications.

  • Challenges in User Adoption: Key barriers include concerns about the quality of medicines and the complexity of using digital platforms, particularly for older adults.

  • Growing Online Pharmacy Market: The global pharmaceutical delivery market is expected to grow at a CAGR of 7.3% from 2021 to 2028. Increasing demand for home delivery services and convenience are key drivers of this growth.

  • User Preferences: Studies show that users prefer mobile apps for their convenience, ease of use, and quick access to services. Mobile apps in the pharma industry can significantly reduce the time and effort required to obtain medications.

  • Challenges in User Adoption: Key barriers include concerns about the quality of medicines and the complexity of using digital platforms, particularly for older adults.

  • Growing Online Pharmacy Market: The global pharmaceutical delivery market is expected to grow at a CAGR of 7.3% from 2021 to 2028. Increasing demand for home delivery services and convenience are key drivers of this growth.

  • User Preferences: Studies show that users prefer mobile apps for their convenience, ease of use, and quick access to services. Mobile apps in the pharma industry can significantly reduce the time and effort required to obtain medications.

  • Challenges in User Adoption: Key barriers include concerns about the quality of medicines and the complexity of using digital platforms, particularly for older adults.

Competitive Analysis
Competitive Analysis

A comparative analysis was conducted against leading competitors such as 1mg, Netmeds, and PharmEasy. Key findings included:

A comparative analysis was conducted against leading competitors such as 1mg, Netmeds, and PharmEasy. Key findings included:

A comparative analysis was conducted against leading competitors such as 1mg, Netmeds, and PharmEasy. Key findings included:

A comparative analysis was conducted against leading competitors such as 1mg, Netmeds, and PharmEasy. Key findings included:

  • 1mg: Offers a comprehensive app with features such as online consultations, lab tests, and medicine delivery. Known for its extensive range of products and reliable delivery service.

  • Netmeds: Provides a robust app experience with easy navigation, detailed product information, and a subscription model for regular medicine refills.

  • PharmEasy: Known for its seamless user interface, PharmEasy offers a wide range of healthcare products, lab tests, and quick delivery services. The app focuses on providing discounts and offers to attract customers.

  • Zepto: Known for its quick grocery delivery, Zepto offers a user-friendly app interface with efficient order tracking and timely notifications.

  • Swiggy: A leader in food delivery, Swiggy's app excels in providing a seamless user experience, real-time tracking, and multiple payment options.

  • Blinkit: Offers instant delivery of groceries and essentials. Their app focuses on quick navigation, personalized recommendations, and hassle-free payments.

  • 1mg: Offers a comprehensive app with features such as online consultations, lab tests, and medicine delivery. Known for its extensive range of products and reliable delivery service.

  • Netmeds: Provides a robust app experience with easy navigation, detailed product information, and a subscription model for regular medicine refills.

  • PharmEasy: Known for its seamless user interface, PharmEasy offers a wide range of healthcare products, lab tests, and quick delivery services. The app focuses on providing discounts and offers to attract customers.

  • Zepto: Known for its quick grocery delivery, Zepto offers a user-friendly app interface with efficient order tracking and timely notifications.

  • Swiggy: A leader in food delivery, Swiggy's app excels in providing a seamless user experience, real-time tracking, and multiple payment options.

  • Blinkit: Offers instant delivery of groceries and essentials. Their app focuses on quick navigation, personalized recommendations, and hassle-free payments.

  • 1mg: Offers a comprehensive app with features such as online consultations, lab tests, and medicine delivery. Known for its extensive range of products and reliable delivery service.

  • Netmeds: Provides a robust app experience with easy navigation, detailed product information, and a subscription model for regular medicine refills.

  • PharmEasy: Known for its seamless user interface, PharmEasy offers a wide range of healthcare products, lab tests, and quick delivery services. The app focuses on providing discounts and offers to attract customers.

  • Zepto: Known for its quick grocery delivery, Zepto offers a user-friendly app interface with efficient order tracking and timely notifications.

  • Swiggy: A leader in food delivery, Swiggy's app excels in providing a seamless user experience, real-time tracking, and multiple payment options.

  • Blinkit: Offers instant delivery of groceries and essentials. Their app focuses on quick navigation, personalized recommendations, and hassle-free payments.

  • 1mg: Offers a comprehensive app with features such as online consultations, lab tests, and medicine delivery. Known for its extensive range of products and reliable delivery service.

  • Netmeds: Provides a robust app experience with easy navigation, detailed product information, and a subscription model for regular medicine refills.

  • PharmEasy: Known for its seamless user interface, PharmEasy offers a wide range of healthcare products, lab tests, and quick delivery services. The app focuses on providing discounts and offers to attract customers.

  • Zepto: Known for its quick grocery delivery, Zepto offers a user-friendly app interface with efficient order tracking and timely notifications.

  • Swiggy: A leader in food delivery, Swiggy's app excels in providing a seamless user experience, real-time tracking, and multiple payment options.

  • Blinkit: Offers instant delivery of groceries and essentials. Their app focuses on quick navigation, personalized recommendations, and hassle-free payments.

Primary Research
Primary Research

Through user interviews and surveys, we discovered key insights:

Through user interviews and surveys, we discovered key insights:

Through user interviews and surveys, we discovered key insights:

Through user interviews and surveys, we discovered key insights:

  • Users need a feature to request special medicines that require approval from suppliers before delivery.

  • A significant number of users prefer to save on delivery charges by opting for self-pickup from the store.

  • Users want an easy way to reorder frequently bought medicines and receive timely reminders for refills.

  • Users need a feature to request special medicines that require approval from suppliers before delivery.

  • A significant number of users prefer to save on delivery charges by opting for self-pickup from the store.

  • Users want an easy way to reorder frequently bought medicines and receive timely reminders for refills.

  • Users need a feature to request special medicines that require approval from suppliers before delivery.

  • A significant number of users prefer to save on delivery charges by opting for self-pickup from the store.

  • Users want an easy way to reorder frequently bought medicines and receive timely reminders for refills.

  • Users need a feature to request special medicines that require approval from suppliers before delivery.

  • A significant number of users prefer to save on delivery charges by opting for self-pickup from the store.

  • Users want an easy way to reorder frequently bought medicines and receive timely reminders for refills.

Key Metrics and Goals
Key Metrics and Goals

To address the challenges identified, the following key metrics and goals were set for improvement:

To address the challenges identified, the following key metrics and goals were set for improvement:

To address the challenges identified, the following key metrics and goals were set for improvement:

To address the challenges identified, the following key metrics and goals were set for improvement:

  • Reduce Checkout Drop-off Rate: Simplify the checkout process to decrease the number of users abandoning their orders.

  • Increase User Engagement: Introduce features to keep users engaged and encourage repeat usage.

  • Enhance Navigation: Improve the navigation structure to help users find and order medications more easily.

  • Improve Search Accuracy: Enhance the search functionality to provide more relevant and accurate results.

  • Reduce Checkout Drop-off Rate: Simplify the checkout process to decrease the number of users abandoning their orders.

  • Increase User Engagement: Introduce features to keep users engaged and encourage repeat usage.

  • Enhance Navigation: Improve the navigation structure to help users find and order medications more easily.

  • Improve Search Accuracy: Enhance the search functionality to provide more relevant and accurate results.

  • Reduce Checkout Drop-off Rate: Simplify the checkout process to decrease the number of users abandoning their orders.

  • Increase User Engagement: Introduce features to keep users engaged and encourage repeat usage.

  • Enhance Navigation: Improve the navigation structure to help users find and order medications more easily.

  • Improve Search Accuracy: Enhance the search functionality to provide more relevant and accurate results.

  • Reduce Checkout Drop-off Rate: Simplify the checkout process to decrease the number of users abandoning their orders.

  • Increase User Engagement: Introduce features to keep users engaged and encourage repeat usage.

  • Enhance Navigation: Improve the navigation structure to help users find and order medications more easily.

  • Improve Search Accuracy: Enhance the search functionality to provide more relevant and accurate results.

Final List of Features
Final List of Features

  • Quick Order Placement: Streamlined process for ordering medicines with minimal steps.

  • Special Medicine Request: Feature to request special medications with supplier approval.

  • Self-Pickup Option: Option to choose self-pickup from the nearest store to save on delivery charges.

  • Order Tracking: Real-time tracking of orders from placement to delivery or pickup.

  • Multiple Payment Options: Integration of various payment methods for user convenience.

  • User Profile Management: Easy management of user information, addresses, and order history.

  • Customer Support: In-app support for addressing user queries and issues promptly.

  • Quick Order Placement: Streamlined process for ordering medicines with minimal steps.

  • Special Medicine Request: Feature to request special medications with supplier approval.

  • Self-Pickup Option: Option to choose self-pickup from the nearest store to save on delivery charges.

  • Order Tracking: Real-time tracking of orders from placement to delivery or pickup.

  • Multiple Payment Options: Integration of various payment methods for user convenience.

  • User Profile Management: Easy management of user information, addresses, and order history.

  • Customer Support: In-app support for addressing user queries and issues promptly.

  • Quick Order Placement: Streamlined process for ordering medicines with minimal steps.

  • Special Medicine Request: Feature to request special medications with supplier approval.

  • Self-Pickup Option: Option to choose self-pickup from the nearest store to save on delivery charges.

  • Order Tracking: Real-time tracking of orders from placement to delivery or pickup.

  • Multiple Payment Options: Integration of various payment methods for user convenience.

  • User Profile Management: Easy management of user information, addresses, and order history.

  • Customer Support: In-app support for addressing user queries and issues promptly.

  • Quick Order Placement: Streamlined process for ordering medicines with minimal steps.

  • Special Medicine Request: Feature to request special medications with supplier approval.

  • Self-Pickup Option: Option to choose self-pickup from the nearest store to save on delivery charges.

  • Order Tracking: Real-time tracking of orders from placement to delivery or pickup.

  • Multiple Payment Options: Integration of various payment methods for user convenience.

  • User Profile Management: Easy management of user information, addresses, and order history.

  • Customer Support: In-app support for addressing user queries and issues promptly.

Final UI
Final UI

The final UI design emphasizes ease of use, quick navigation, and a clean, modern look. Key features are easily accessible, and the flow from ordering to receiving medicines is seamless.

The final UI design emphasizes ease of use, quick navigation, and a clean, modern look. Key features are easily accessible, and the flow from ordering to receiving medicines is seamless.

The final UI design emphasizes ease of use, quick navigation, and a clean, modern look. Key features are easily accessible, and the flow from ordering to receiving medicines is seamless.

The final UI design emphasizes ease of use, quick navigation, and a clean, modern look. Key features are easily accessible, and the flow from ordering to receiving medicines is seamless.

Onboarding Flow
Onboarding Flow

Users start by logging in with their phone number, verifying their identity via an OTP, and completing their profile with essential details, including optional email and referral codes. This straightforward onboarding process ensures users can quickly access and utilize the app's features for their medication needs.

Users start by logging in with their phone number, verifying their identity via an OTP, and completing their profile with essential details, including optional email and referral codes. This straightforward onboarding process ensures users can quickly access and utilize the app's features for their medication needs.

Users start by logging in with their phone number, verifying their identity via an OTP, and completing their profile with essential details, including optional email and referral codes. This straightforward onboarding process ensures users can quickly access and utilize the app's features for their medication needs.

Users start by logging in with their phone number, verifying their identity via an OTP, and completing their profile with essential details, including optional email and referral codes. This straightforward onboarding process ensures users can quickly access and utilize the app's features for their medication needs.

Onboarding Flow

Onboarding Flow

Add to Cart Flow
Add to Cart Flow

Users navigate through various medicine categories, view detailed product information, and add selected medicines to their cart effortlessly. This intuitive flow allows users to compile their required medications with ease, preparing them for a streamlined checkout experience.

Users navigate through various medicine categories, view detailed product information, and add selected medicines to their cart effortlessly. This intuitive flow allows users to compile their required medications with ease, preparing them for a streamlined checkout experience.

Users navigate through various medicine categories, view detailed product information, and add selected medicines to their cart effortlessly. This intuitive flow allows users to compile their required medications with ease, preparing them for a streamlined checkout experience.

Users navigate through various medicine categories, view detailed product information, and add selected medicines to their cart effortlessly. This intuitive flow allows users to compile their required medications with ease, preparing them for a streamlined checkout experience.

Add to cart Flow

Add to cart Flow

Requested Cart Flow
Requested Cart Flow

Users can request special medicines by specifying the required quantity and any specific instructions. Once these requests are approved by the supplier, the items are added to the requested product cart, ensuring users can access even hard-to-find medications.

Users can request special medicines by specifying the required quantity and any specific instructions. Once these requests are approved by the supplier, the items are added to the requested product cart, ensuring users can access even hard-to-find medications.

Users can request special medicines by specifying the required quantity and any specific instructions. Once these requests are approved by the supplier, the items are added to the requested product cart, ensuring users can access even hard-to-find medications.

Users can request special medicines by specifying the required quantity and any specific instructions. Once these requests are approved by the supplier, the items are added to the requested product cart, ensuring users can access even hard-to-find medications.

Request Cart Flow

Request Cart Flow

Checkout Flow
Checkout Flow

Users review the items in their cart, select delivery options (home delivery or self-pickup), apply any available coupons, and enter necessary details like patient and doctor information. The secure payment process finalizes the order, making it ready for delivery or pickup.

Users review the items in their cart, select delivery options (home delivery or self-pickup), apply any available coupons, and enter necessary details like patient and doctor information. The secure payment process finalizes the order, making it ready for delivery or pickup.

Users review the items in their cart, select delivery options (home delivery or self-pickup), apply any available coupons, and enter necessary details like patient and doctor information. The secure payment process finalizes the order, making it ready for delivery or pickup.

Users review the items in their cart, select delivery options (home delivery or self-pickup), apply any available coupons, and enter necessary details like patient and doctor information. The secure payment process finalizes the order, making it ready for delivery or pickup.

cHECKOUT fLOW

cHECKOUT fLOW

Profile Page
Profile Page

Users manage their personal information, view saved addresses, track order history, and access referral codes and wallet balance. The profile page also provides options for support and policy information, ensuring users have comprehensive control and assistance at their fingertips.

Users manage their personal information, view saved addresses, track order history, and access referral codes and wallet balance. The profile page also provides options for support and policy information, ensuring users have comprehensive control and assistance at their fingertips.

Users manage their personal information, view saved addresses, track order history, and access referral codes and wallet balance. The profile page also provides options for support and policy information, ensuring users have comprehensive control and assistance at their fingertips.

Users manage their personal information, view saved addresses, track order history, and access referral codes and wallet balance. The profile page also provides options for support and policy information, ensuring users have comprehensive control and assistance at their fingertips.

Profile Page

Profile Page

Outcome
Outcome

The launch of the InstaMed mobile app resulted in a 30% increase in user engagement and a 20% reduction in order processing time. The self-pickup feature was particularly well-received, leading to a 15% increase in store visits. User feedback highlighted the app's ease of use, speed, and reliability, contributing to higher customer satisfaction and loyalty.

The launch of the InstaMed mobile app resulted in a 30% increase in user engagement and a 20% reduction in order processing time. The self-pickup feature was particularly well-received, leading to a 15% increase in store visits. User feedback highlighted the app's ease of use, speed, and reliability, contributing to higher customer satisfaction and loyalty.

The launch of the InstaMed mobile app resulted in a 30% increase in user engagement and a 20% reduction in order processing time. The self-pickup feature was particularly well-received, leading to a 15% increase in store visits. User feedback highlighted the app's ease of use, speed, and reliability, contributing to higher customer satisfaction and loyalty.

The launch of the InstaMed mobile app resulted in a 30% increase in user engagement and a 20% reduction in order processing time. The self-pickup feature was particularly well-received, leading to a 15% increase in store visits. User feedback highlighted the app's ease of use, speed, and reliability, contributing to higher customer satisfaction and loyalty.

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  • More Work

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