E-Summit 2023 Branding
E-Summit 2023 Branding
Entrepreneurship Fest | IIT Roorkee | Brand Identity
Entrepreneurship Fest | IIT Roorkee | Brand Identity

CASE STUDY COVER IMAGE
CASE STUDY COVER IMAGE
My Role
My Role
Logo Design, Branding, Poster Design
Logo Design, Branding, Poster Design
Timeline
Timeline
10 Dec 2022 - 4 Feb 2023
10 Dec 2022 - 4 Feb 2023
Overview
Overview
The E-Summit, held annually, is the flagship event of Entrepreneurship-Cell that brings together various groups, including the academic community, venture capitalists, new age entrepreneurs, and those enthusiastic about entrepreneurship. It serves as a platform for showcasing entrepreneurial talent and creativity through a range of events such as business ventures, product design competition, and social idea competition.
The E-Summit, held annually, is the flagship event of Entrepreneurship-Cell that brings together various groups, including the academic community, venture capitalists, new age entrepreneurs, and those enthusiastic about entrepreneurship. It serves as a platform for showcasing entrepreneurial talent and creativity through a range of events such as business ventures, product design competition, and social idea competition.
The E-Summit, held annually, is the flagship event of Entrepreneurship-Cell that brings together various groups, including the academic community, venture capitalists, new age entrepreneurs, and those enthusiastic about entrepreneurship. It serves as a platform for showcasing entrepreneurial talent and creativity through a range of events such as business ventures, product design competition, and social idea competition.
The E-Summit, held annually, is the flagship event of Entrepreneurship-Cell that brings together various groups, including the academic community, venture capitalists, new age entrepreneurs, and those enthusiastic about entrepreneurship. It serves as a platform for showcasing entrepreneurial talent and creativity through a range of events such as business ventures, product design competition, and social idea competition.
Theme
Theme
Reminiscing the Ethos : Bharat
Reminiscing the Ethos : Bharat
This edition of Summit we foster the values, the culture and the spirit of Entrepreneurship throughout the world. Reminiscing the Ethos: “Bharat” brings out the inconspicuous culture of the old age Golden Bharat also known for its richness and innovation so as to set forth the values that are pertinent to the upcoming generation.
This edition of Summit we foster the values, the culture and the spirit of Entrepreneurship throughout the world. Reminiscing the Ethos: “Bharat” brings out the inconspicuous culture of the old age Golden Bharat also known for its richness and innovation so as to set forth the values that are pertinent to the upcoming generation.
This edition of Summit we foster the values, the culture and the spirit of Entrepreneurship throughout the world. Reminiscing the Ethos: “Bharat” brings out the inconspicuous culture of the old age Golden Bharat also known for its richness and innovation so as to set forth the values that are pertinent to the upcoming generation.
This edition of Summit we foster the values, the culture and the spirit of Entrepreneurship throughout the world. Reminiscing the Ethos: “Bharat” brings out the inconspicuous culture of the old age Golden Bharat also known for its richness and innovation so as to set forth the values that are pertinent to the upcoming generation.
Moodboarding
Moodboarding


MOODBOARD
MOODBOARD
Logo
Logo
The standard logo for the E-Summit involves a combination of 'E' and 'S'. Only the colour of the logo changes in the subsequent versions of the summit. This time I use earthen colors such as brown and orange in the logo that effectively showcases an Indian theme and culture. These colors evoke a sense of warmth, heritage, and natural beauty, making the logo memorable and authentic.
The standard logo for the E-Summit involves a combination of 'E' and 'S'. Only the colour of the logo changes in the subsequent versions of the summit. This time I use earthen colors such as brown and orange in the logo that effectively showcases an Indian theme and culture. These colors evoke a sense of warmth, heritage, and natural beauty, making the logo memorable and authentic.
The standard logo for the E-Summit involves a combination of 'E' and 'S'. Only the colour of the logo changes in the subsequent versions of the summit. This time I use earthen colors such as brown and orange in the logo that effectively showcases an Indian theme and culture. These colors evoke a sense of warmth, heritage, and natural beauty, making the logo memorable and authentic.
The standard logo for the E-Summit involves a combination of 'E' and 'S'. Only the colour of the logo changes in the subsequent versions of the summit. This time I use earthen colors such as brown and orange in the logo that effectively showcases an Indian theme and culture. These colors evoke a sense of warmth, heritage, and natural beauty, making the logo memorable and authentic.


Logo Design
Logo Design
Color Palette and Typography
Color Palette and Typography
I chose Lexend and Nunito Sans fonts to blend traditional Indian culture with modern entrepreneurship. Additionally, I incorporated earthen colors to enhance this theme.
I chose Lexend and Nunito Sans fonts to blend traditional Indian culture with modern entrepreneurship. Additionally, I incorporated earthen colors to enhance this theme.
I chose Lexend and Nunito Sans fonts to blend traditional Indian culture with modern entrepreneurship. Additionally, I incorporated earthen colors to enhance this theme.
I chose Lexend and Nunito Sans fonts to blend traditional Indian culture with modern entrepreneurship. Additionally, I incorporated earthen colors to enhance this theme.


COLOR AND TYPOGRAPHY
COLOR AND TYPOGRAPHY
Deliverables
Deliverables
After establishing the theme, I began working on deliverables for the events, including printables and social media posts.
After establishing the theme, I began working on deliverables for the events, including printables and social media posts.
After establishing the theme, I began working on deliverables for the events, including printables and social media posts.
After establishing the theme, I began working on deliverables for the events, including printables and social media posts.


THEME RELEASE POST
THEME RELEASE POST


BROUCHER
BROUCHER


BROUCHER
BROUCHER


Letterhead
Letterhead


Instagram Post
Instagram Post


Speaker Session Banners
Speaker Session Banners


Hoodie Design
Hoodie Design


Events Posters
Events Posters


Event Passes
Event Passes


Token of Thanks
Token of Thanks


ID Cards
ID Cards


letter-fold brochure
letter-fold brochure


standee Banner
standee Banner


Standup Banner
Standup Banner
Deliverables
Deliverables
Successfully planned and executed diverse events and competitions for E-Summit 2023, attracting an average of over 4,000 participants.
Successfully planned and executed diverse events and competitions for E-Summit 2023, attracting an average of over 4,000 participants.
Successfully planned and executed diverse events and competitions for E-Summit 2023, attracting an average of over 4,000 participants.
Successfully planned and executed diverse events and competitions for E-Summit 2023, attracting an average of over 4,000 participants.
More Work
More Work
More Work
More Work


Hackathon
Mobile App
Adobe Designathon Runner up
Adobe Designathon Runner up
Adobe Designathon Runnerup
Adobe Designathon Runner up
Second Rank in Adobe Designathon. I designed UX for an app enhancing visitor experience in botanical gardens through interactive guides.
Second Rank in Adobe Designathon. I designed UX for an app enhancing visitor experience in botanical gardens through interactive guides.
Second Rank in Adobe Designathon. I designed UX for an app enhancing visitor experience in botanical gardens through interactive guides.
Second Rank in Adobe Designathon. I designed UX for an app enhancing visitor experience in botanical gardens through interactive guides.










Internship
Fintech B2B
xPay Design System
xPay Design System
xPay Design System
Established a design system for xPay, improving design-to-dev handoff by 25%, enhancing efficiency and consistency.
Established a design system for xPay, improving design-to-dev handoff by 25%, enhancing efficiency and consistency.
Established a design system for xPay, improving design-to-dev handoff by 25%, enhancing efficiency and consistency.
Established a design system for xPay, improving design-to-dev handoff by 25%, enhancing efficiency and consistency.







