Bold Finance Website Redesign
Bold Finance Website Redesign
Internship Work | Fintech B2C | Website Design
Internship Work | B2C Pharma Product | Website and Mobile App Design
Internship Work | Fintech B2C | Website Design
CASE STUDY COVER IMAGE
CASE STUDY COVER IMAGE
My Role
My Role
Research, Interaction Design, Prototyping, UI Design
Research, Interaction Design, Prototyping, UI Design
Research, Interaction Design, User Flows, Wireframing, UI Design, Prototype
Research, Interaction Design, Prototyping, UI Design
Team
Team
1 Designers, 1 Manager and 2 Developers
1 Designers, 1 Manager and 2 Developers
1 Designers, 1 Manager and 2 Developers
Timeline
Timeline
8 February 2023 - 15 March 2023
8 February 2023 - 15 March 2023
8 February 2023 - 15 March 2023
Overview
Overview
Bold Finance is a fintech firm dedicated to enabling financial freedom for Bharat by offering gold loans to middle and lower-middle income segments in tier 2 and tier 3 towns. They operate through a network of jeweler partners with gold stored in secured bank vaults. Currently, they have over 50 branches in Mumbai suburbs and plan to expand to other regions.
Bold Finance is a fintech firm dedicated to enabling financial freedom for Bharat by offering gold loans to middle and lower-middle income segments in tier 2 and tier 3 towns. They operate through a network of jeweler partners with gold stored in secured bank vaults. Currently, they have over 50 branches in Mumbai suburbs and plan to expand to other regions.
Bold Finance is a fintech firm dedicated to enabling financial freedom for Bharat by offering gold loans to middle and lower-middle income segments in tier 2 and tier 3 towns. They operate through a network of jeweler partners with gold stored in secured bank vaults. Currently, they have over 50 branches in Mumbai suburbs and plan to expand to other regions.
Bold Finance is a fintech firm dedicated to enabling financial freedom for Bharat by offering gold loans to middle and lower-middle income segments in tier 2 and tier 3 towns. They operate through a network of jeweler partners with gold stored in secured bank vaults. Currently, they have over 50 branches in Mumbai suburbs and plan to expand to other regions.
During my internship at Bold Finance, I took on the role of a UX/UI designer responsible for redesigning the company’s website to improve user experience and engagement, ultimately driving more loan applications and enhancing customer satisfaction.
During my internship at Bold Finance, I took on the role of a UX/UI designer responsible for redesigning the company’s website to improve user experience and engagement, ultimately driving more loan applications and enhancing customer satisfaction.
During my internship at Bold Finance, I took on the role of a UX/UI designer responsible for redesigning the company’s website to improve user experience and engagement, ultimately driving more loan applications and enhancing customer satisfaction.
During my internship at Bold Finance, I took on the role of a UX/UI designer responsible for redesigning the company’s website to improve user experience and engagement, ultimately driving more loan applications and enhancing customer satisfaction.
The redesigned website resulted in a significant increase in user engagement, a higher conversion rate for loan applications, and positive feedback from both users and stakeholders.
The redesigned website resulted in a significant increase in user engagement, a higher conversion rate for loan applications, and positive feedback from both users and stakeholders.
The redesigned website resulted in a significant increase in user engagement, a higher conversion rate for loan applications, and positive feedback from both users and stakeholders.
The redesigned website resulted in a significant increase in user engagement, a higher conversion rate for loan applications, and positive feedback from both users and stakeholders.
What Exactly was the Problem
What Exactly was the Problem
Old Design Issues:
Old Design Issues:
Old Design Issues:
Old Design Issues:
Poor navigation structure causing confusion among users.
Lack of clear call-to-action buttons, making it difficult for users to find and apply for loans.
Insufficient information about the loan process and benefits, leading to user drop-off.
Missing sections that could better inform and engage users, such as a comprehensive about section, detailed customer information, and branch locator.
Poor navigation structure causing confusion among users.
Lack of clear call-to-action buttons, making it difficult for users to find and apply for loans.
Insufficient information about the loan process and benefits, leading to user drop-off.
Missing sections that could better inform and engage users, such as a comprehensive about section, detailed customer information, and branch locator.
Poor navigation structure causing confusion among users.
Lack of clear call-to-action buttons, making it difficult for users to find and apply for loans.
Insufficient information about the loan process and benefits, leading to user drop-off.
Missing sections that could better inform and engage users, such as a comprehensive about section, detailed customer information, and branch locator.
Poor navigation structure causing confusion among users.
Lack of clear call-to-action buttons, making it difficult for users to find and apply for loans.
Insufficient information about the loan process and benefits, leading to user drop-off.
Missing sections that could better inform and engage users, such as a comprehensive about section, detailed customer information, and branch locator.
OLD DESIGNS UI
OLD DESIGNS UI
Business Goals
Business Goals
Increase loan applications through the website.
Improve user satisfaction and engagement.
Enhance the brand’s online presence and credibility.
Provide clear and accessible information about loan products and processes.
Ensure a seamless user experience across all devices.
Increase loan applications through the website.
Improve user satisfaction and engagement.
Enhance the brand’s online presence and credibility.
Provide clear and accessible information about loan products and processes.
Ensure a seamless user experience across all devices.
Increase loan applications through the website.
Improve user satisfaction and engagement.
Enhance the brand’s online presence and credibility.
Provide clear and accessible information about loan products and processes.
Ensure a seamless user experience across all devices.
Increase loan applications through the website.
Improve user satisfaction and engagement.
Enhance the brand’s online presence and credibility.
Provide clear and accessible information about loan products and processes.
Ensure a seamless user experience across all devices.
Target Users
Target Users
Bold Finance’s customer base can be segmented into three primary groups:
Bold Finance’s customer base can be segmented into three primary groups:
Bold Finance’s customer base can be segmented into three primary groups:
Bold Finance’s customer base can be segmented into three primary groups:
Business Owners:
Business Owners:
Middle Income: Ages 30-50, earning ₹60k-1 Lakh, occupations include civil contractors, property consultants, and small business owners. They take loans for working capital, business expansion, etc.
Lower Middle Income: Ages 30-50, earning ₹20k-60k, occupations include tuitions, tailoring, and small vendors. They take loans for similar reasons as the middle income group.
Middle Income: Ages 30-50, earning ₹60k-1 Lakh, occupations include civil contractors, property consultants, and small business owners. They take loans for working capital, business expansion, etc.
Lower Middle Income: Ages 30-50, earning ₹20k-60k, occupations include tuitions, tailoring, and small vendors. They take loans for similar reasons as the middle income group.
Middle Income: Ages 30-50, earning ₹60k-1 Lakh, occupations include civil contractors, property consultants, and small business owners. They take loans for working capital, business expansion, etc.
Lower Middle Income: Ages 30-50, earning ₹20k-60k, occupations include tuitions, tailoring, and small vendors. They take loans for similar reasons as the middle income group.
Middle Income: Ages 30-50, earning ₹60k-1 Lakh, occupations include civil contractors, property consultants, and small business owners. They take loans for working capital, business expansion, etc.
Lower Middle Income: Ages 30-50, earning ₹20k-60k, occupations include tuitions, tailoring, and small vendors. They take loans for similar reasons as the middle income group.
Service Sector Employees:
Service Sector Employees:
Middle Income: Ages 30-50, earning ₹25k-50k, occupations include accountants, sales executives, and IT jobs. They take loans for medical crises, education, and flat installments.
Lower Middle Income: Ages 30-50, earning ₹15k-25k, occupations include sales reps and LIC agents. They take loans for similar reasons as the middle income group.
Middle Income: Ages 30-50, earning ₹25k-50k, occupations include accountants, sales executives, and IT jobs. They take loans for medical crises, education, and flat installments.
Lower Middle Income: Ages 30-50, earning ₹15k-25k, occupations include sales reps and LIC agents. They take loans for similar reasons as the middle income group.
Middle Income: Ages 30-50, earning ₹25k-50k, occupations include accountants, sales executives, and IT jobs. They take loans for medical crises, education, and flat installments.
Lower Middle Income: Ages 30-50, earning ₹15k-25k, occupations include sales reps and LIC agents. They take loans for similar reasons as the middle income group.
Middle Income: Ages 30-50, earning ₹25k-50k, occupations include accountants, sales executives, and IT jobs. They take loans for medical crises, education, and flat installments.
Lower Middle Income: Ages 30-50, earning ₹15k-25k, occupations include sales reps and LIC agents. They take loans for similar reasons as the middle income group.
Homemakers:
Homemakers:
Ages 30-50, take loans for medical crises, education, flat installments, weddings, and appliances. They are often key decision-makers in taking gold loans.
Ages 30-50, take loans for medical crises, education, flat installments, weddings, and appliances. They are often key decision-makers in taking gold loans.
Ages 30-50, take loans for medical crises, education, flat installments, weddings, and appliances. They are often key decision-makers in taking gold loans.
Ages 30-50, take loans for medical crises, education, flat installments, weddings, and appliances. They are often key decision-makers in taking gold loans.
Secondary Research
Secondary Research
The insights gathered from secondary research included:
The insights gathered from secondary research included:
The insights gathered from secondary research included:
The insights gathered from secondary research included:
High mobile phone usage among the target audience necessitating a mobile-responsive design.
Most users prefer websites with straightforward navigation and easy access to information.
Visual elements like icons and infographics help in better understanding complex processes.
Testimonials and reviews significantly influence trust and decision-making.
High mobile phone usage among the target audience necessitating a mobile-responsive design.
Most users prefer websites with straightforward navigation and easy access to information.
Visual elements like icons and infographics help in better understanding complex processes.
Testimonials and reviews significantly influence trust and decision-making.
High mobile phone usage among the target audience necessitating a mobile-responsive design.
Most users prefer websites with straightforward navigation and easy access to information.
Visual elements like icons and infographics help in better understanding complex processes.
Testimonials and reviews significantly influence trust and decision-making.
High mobile phone usage among the target audience necessitating a mobile-responsive design.
Most users prefer websites with straightforward navigation and easy access to information.
Visual elements like icons and infographics help in better understanding complex processes.
Testimonials and reviews significantly influence trust and decision-making.
Competitive Analysis
Competitive Analysis
For the competitive analysis, I examined three main competitors in the gold loan sector: Muthoot Finance, Manappuram Finance, and HDFC Bank Gold Loans. Each was analyzed based on four key sections: Home, About, Customer Page, and Branch Page.
For the competitive analysis, I examined three main competitors in the gold loan sector: Muthoot Finance, Manappuram Finance, and HDFC Bank Gold Loans. Each was analyzed based on four key sections: Home, About, Customer Page, and Branch Page.
For the competitive analysis, I examined three main competitors in the gold loan sector: Muthoot Finance, Manappuram Finance, and HDFC Bank Gold Loans. Each was analyzed based on four key sections: Home, About, Customer Page, and Branch Page.
For the competitive analysis, I examined three main competitors in the gold loan sector: Muthoot Finance, Manappuram Finance, and HDFC Bank Gold Loans. Each was analyzed based on four key sections: Home, About, Customer Page, and Branch Page.
Muthoot Finance
Muthoot Finance
Muthoot Finance features a clean, professional homepage with trust-building elements, clear call-to-action buttons, and comprehensive about and customer sections. The user-friendly branch locator provides detailed contact information, operating hours, and services for each branch.
Muthoot Finance features a clean, professional homepage with trust-building elements, clear call-to-action buttons, and comprehensive about and customer sections. The user-friendly branch locator provides detailed contact information, operating hours, and services for each branch.
Muthoot Finance features a clean, professional homepage with trust-building elements, clear call-to-action buttons, and comprehensive about and customer sections. The user-friendly branch locator provides detailed contact information, operating hours, and services for each branch.
Muthoot Finance features a clean, professional homepage with trust-building elements, clear call-to-action buttons, and comprehensive about and customer sections. The user-friendly branch locator provides detailed contact information, operating hours, and services for each branch.
Muthoot finance UI
Muthoot finance UI
Manappuram Finance
Manappuram Finance
Manappuram Finance's modern, user-friendly homepage highlights loan benefits and features a quick loan calculator. Detailed company overview, customer testimonials, and step-by-step loan guides enhance user experience. The interactive branch locator includes filters and detailed branch contact information.
Manappuram Finance's modern, user-friendly homepage highlights loan benefits and features a quick loan calculator. Detailed company overview, customer testimonials, and step-by-step loan guides enhance user experience. The interactive branch locator includes filters and detailed branch contact information.
Manappuram Finance's modern, user-friendly homepage highlights loan benefits and features a quick loan calculator. Detailed company overview, customer testimonials, and step-by-step loan guides enhance user experience. The interactive branch locator includes filters and detailed branch contact information.
Manappuram Finance's modern, user-friendly homepage highlights loan benefits and features a quick loan calculator. Detailed company overview, customer testimonials, and step-by-step loan guides enhance user experience. The interactive branch locator includes filters and detailed branch contact information.
Manappuram Finance UI
Manappuram Finance UI
HDFC Bank Gold Loans
HDFC Bank Gold Loans
HDFC Bank Gold Loans' professional homepage focuses on key loan benefits, featuring a loan calculator and quick links. The concise about section highlights partnerships and accolades. The customer page offers detailed product information, and the branch locator provides comprehensive branch details.
HDFC Bank Gold Loans' professional homepage focuses on key loan benefits, featuring a loan calculator and quick links. The concise about section highlights partnerships and accolades. The customer page offers detailed product information, and the branch locator provides comprehensive branch details.
HDFC Bank Gold Loans' professional homepage focuses on key loan benefits, featuring a loan calculator and quick links. The concise about section highlights partnerships and accolades. The customer page offers detailed product information, and the branch locator provides comprehensive branch details.
HDFC Bank Gold Loans' professional homepage focuses on key loan benefits, featuring a loan calculator and quick links. The concise about section highlights partnerships and accolades. The customer page offers detailed product information, and the branch locator provides comprehensive branch details.
HDFC BANK GOLD LOANS UI
HDFC BANK GOLD LOANS UI
Key Takeaways for Bold Finance:
Key Takeaways for Bold Finance:
Home Page: Trust-building elements, prominent call-to-action buttons, clean and modern design.
About Page: Comprehensive information about mission, vision, and achievements, highlighting partnerships and awards.
Customer Page: Detailed explanations of loan products, simplified with visuals.
Branch Page: User-friendly locator with detailed branch information, including contact details and operating hours.
Home Page: Trust-building elements, prominent call-to-action buttons, clean and modern design.
About Page: Comprehensive information about mission, vision, and achievements, highlighting partnerships and awards.
Customer Page: Detailed explanations of loan products, simplified with visuals.
Branch Page: User-friendly locator with detailed branch information, including contact details and operating hours.
Home Page: Trust-building elements, prominent call-to-action buttons, clean and modern design.
About Page: Comprehensive information about mission, vision, and achievements, highlighting partnerships and awards.
Customer Page: Detailed explanations of loan products, simplified with visuals.
Branch Page: User-friendly locator with detailed branch information, including contact details and operating hours.
Home Page: Trust-building elements, prominent call-to-action buttons, clean and modern design.
About Page: Comprehensive information about mission, vision, and achievements, highlighting partnerships and awards.
Customer Page: Detailed explanations of loan products, simplified with visuals.
Branch Page: User-friendly locator with detailed branch information, including contact details and operating hours.
Final UI
Final UI
Modern, clean, and professional design aligned with Bold Finance's brand, featuring trust-building elements, clear call-to-action buttons, and responsive layout for a seamless user experience across all devices.
Modern, clean, and professional design aligned with Bold Finance's brand, featuring trust-building elements, clear call-to-action buttons, and responsive layout for a seamless user experience across all devices.
Modern, clean, and professional design aligned with Bold Finance's brand, featuring trust-building elements, clear call-to-action buttons, and responsive layout for a seamless user experience across all devices.
Modern, clean, and professional design aligned with Bold Finance's brand, featuring trust-building elements, clear call-to-action buttons, and responsive layout for a seamless user experience across all devices.
Home Page UI
Home Page UI
Engaging hero section with a clear call-to-action, simplified loan application steps, trust-building testimonials, and information about partners and investors, all presented in a visually appealing and user-friendly layout.
Engaging hero section with a clear call-to-action, simplified loan application steps, trust-building testimonials, and information about partners and investors, all presented in a visually appealing and user-friendly layout.
Engaging hero section with a clear call-to-action, simplified loan application steps, trust-building testimonials, and information about partners and investors, all presented in a visually appealing and user-friendly layout.
Engaging hero section with a clear call-to-action, simplified loan application steps, trust-building testimonials, and information about partners and investors, all presented in a visually appealing and user-friendly layout.
HOME PAGE UI
HOME PAGE UI
About Page UI
About Page UI
Comprehensive company overview highlighting the mission to enable financial freedom for Bharat, detailed founder bios, investor information, and a clean, professional design that builds trust and credibility.
Comprehensive company overview highlighting the mission to enable financial freedom for Bharat, detailed founder bios, investor information, and a clean, professional design that builds trust and credibility.
Comprehensive company overview highlighting the mission to enable financial freedom for Bharat, detailed founder bios, investor information, and a clean, professional design that builds trust and credibility.
Comprehensive company overview highlighting the mission to enable financial freedom for Bharat, detailed founder bios, investor information, and a clean, professional design that builds trust and credibility.
ABOUT PAGE UI
ABOUT PAGE UI
Customer Page UI
Customer Page UI
Detailed information on loan products, easy-to-follow application steps, benefits of choosing Bold Finance, and customer testimonials presented in a clean and accessible format with supportive visuals.
Detailed information on loan products, easy-to-follow application steps, benefits of choosing Bold Finance, and customer testimonials presented in a clean and accessible format with supportive visuals.
Detailed information on loan products, easy-to-follow application steps, benefits of choosing Bold Finance, and customer testimonials presented in a clean and accessible format with supportive visuals.
Detailed information on loan products, easy-to-follow application steps, benefits of choosing Bold Finance, and customer testimonials presented in a clean and accessible format with supportive visuals.
cUSTOMER PAGE UI
cUSTOMER PAGE UI
Branch Page UI
Branch Page UI
User-friendly branch locator with detailed listings including contact information, operating hours, and services offered, all presented in a clean, easily navigable layout to help users find the nearest branch quickly.
User-friendly branch locator with detailed listings including contact information, operating hours, and services offered, all presented in a clean, easily navigable layout to help users find the nearest branch quickly.
User-friendly branch locator with detailed listings including contact information, operating hours, and services offered, all presented in a clean, easily navigable layout to help users find the nearest branch quickly.
User-friendly branch locator with detailed listings including contact information, operating hours, and services offered, all presented in a clean, easily navigable layout to help users find the nearest branch quickly.
Branch PAGE UI
Branch PAGE UI
Outcome
Outcome
The redesigned website achieved:
A 40% increase in loan application submissions.
Enhanced user engagement with a 25% increase in average session duration.
Positive user feedback highlighting improved navigation and accessibility.
Higher mobile usage satisfaction due to the responsive design.
The redesigned website achieved:
A 40% increase in loan application submissions.
Enhanced user engagement with a 25% increase in average session duration.
Positive user feedback highlighting improved navigation and accessibility.
Higher mobile usage satisfaction due to the responsive design.
The redesigned website achieved:
A 40% increase in loan application submissions.
Enhanced user engagement with a 25% increase in average session duration.
Positive user feedback highlighting improved navigation and accessibility.
Higher mobile usage satisfaction due to the responsive design.
The redesigned website achieved:
A 40% increase in loan application submissions.
Enhanced user engagement with a 25% increase in average session duration.
Positive user feedback highlighting improved navigation and accessibility.
Higher mobile usage satisfaction due to the responsive design.
More Work
More Work
More Work
More Work
Hackathon
Mobile App
Adobe Designathon Runner up
Adobe Designathon Runner up
Adobe Designathon Runnerup
Adobe Designathon Runner up
Second Rank in Adobe Designathon. I designed UX for an app enhancing visitor experience in botanical gardens through interactive guides.
Second Rank in Adobe Designathon. I designed UX for an app enhancing visitor experience in botanical gardens through interactive guides.
Second Rank in Adobe Designathon. I designed UX for an app enhancing visitor experience in botanical gardens through interactive guides.
Second Rank in Adobe Designathon. I designed UX for an app enhancing visitor experience in botanical gardens through interactive guides.
Internship
Fintech B2B
xPay Design System
xPay Design System
xPay Design System
Established a design system for xPay, improving design-to-dev handoff by 25%, enhancing efficiency and consistency.
Established a design system for xPay, improving design-to-dev handoff by 25%, enhancing efficiency and consistency.
Established a design system for xPay, improving design-to-dev handoff by 25%, enhancing efficiency and consistency.
Established a design system for xPay, improving design-to-dev handoff by 25%, enhancing efficiency and consistency.
